Turn early traction into a repeatable revenue engine.
Founding AE at Notion. Enterprise sales leader at EliseAI and Shopify. I embed with founders, inside your deals, your pricing, and your outbound, to build the GTM motion that takes you from first customers to a sales team that scales.
I partner directly with founders, inside the deals and inside the motion, to turn early customer pull into a repeatable sales engine: a sharper process, a working stack, a live pipeline, and a written playbook the company can scale.
A rigorous review of pipeline, ICP, and sales process to pinpoint where deals are breaking down before we change the motion.
Direct work on active opportunities, from first enterprise deals to the mechanics that get them across the line.
Thoughtful selection of the systems required to support the business now and through Series A, from CRM to enrichment to intent data.
Definition of ICP and account tiers, then a more disciplined outbound motion across events, physical gifting, email, and DMs.
Alex is a force of nature with deep expertise in both PLG and enterprise sales. She transformed how we run investor calls and built the sales motion for Wonder from scratch. Together we restructured our pitch into a playbook that works, launched our design partner program, and learned the fundamentals of sales properly. I’d recommend working with Alex to any team that would rather learn from her than from their own mistakes.
Alex has been an incredible strategic partner to Chamber. She combines strategic sales leadership with hands-on execution, helping us navigate complex enterprise sales motions, refine our outbound strategy, and sharpen our messaging. Her practical guidance and deep expertise have been instrumental in helping us land customers and build a more repeatable go-to-market motion. I would highly recommend Alex to any startup looking to accelerate customer acquisition and scale revenue efficiently.
Alex is exceptionally intelligent, highly organized, and thoughtful in her approach to personal and team development. She imparted valuable insights, particularly on leveraging AI to elevate our segment’s performance, her team’s capabilities, her peers, and senior leadership. She expertly navigated intricate, technical enablement for our sales segment (~50 people). Alex is genuinely committed to the professional growth of those around her.
Alex is a driven, organized, and caring sales leader. She prioritizes the development of her reps and gives detailed coaching feedback, all while being honest about the expectations that she and the wider org have for each rep. I would very, very, very happily work for Alex again.
Alex is one of my favorite leaders I’ve ever worked with. She took a team of top performers who left behind the safety of easy paychecks to break new ground, building the Retail motion from scratch at Shopify. Tremendously competent in sales craft, discerning at navigating big company bureaucracy, and inspiring enough to attract and retain great talent. When navigating a rapidly evolving 8 figure mega deal took long weekend hours, Alex had my back. If you’re looking for the sort of leader that will get President’s Club reps to run through walls on the way to the unthinkable, Alex is it.
Alex Memmi is one of the sharpest GTM operators I’ve worked with. She has a rare ability to combine strategic thinking with practical execution, especially in fast-moving AI and technology environments. She helped teams navigate change with confidence and consistently elevated how merchants approached technology decisions.
What it takes to go from 0 to 1 in GTM. Lessons from a career selling and building enterprise sales teams, written for founders doing it for the first time.
A decade leading sales at Notion, EliseAI, and Shopify.
Founding AE at Notion. Built and led mid-market and enterprise at EliseAI. Most recently a sales leader at Shopify, where I ran the large accounts org and then mid-market. I've been inside orgs from 0-to-1 and from $30M to multi-billion, as first hire, team builder, and senior leader.
