Go-To-Market Advisory for Founders & CEOs

I build go-to-market engines for category-defining startups

Over a decade inside the fastest-growing SaaS companies as a founding IC, manager, and director. I advise founders on building a GTM engine: sales strategy, hiring, pricing & packaging, getting to product-market fit, landing your first customers, standing up outbound, and overall go-to-market execution.

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Services

How I Help

I partner directly with founders, inside the deals and inside the motion, to turn early customer pull into a repeatable sales engine: a sharper process, a working stack, a live pipeline, and a written playbook the company can scale.

01

Process Audit

A rigorous review of pipeline, ICP, and sales process to pinpoint where deals are breaking down before we change the motion.

  • Pipeline and deal-stage review
  • ICP and segmentation check
  • Sales process diagnosis
  • Where deals are stalling and why
  • Prioritized fixes before anything changes
02

Live Deal Coaching

Direct work on active opportunities, from first enterprise deals to the mechanics that get them across the line.

  • Ride-alongs on live deals
  • Multi-threading and negotiation
  • Creating urgency without pressure
  • Pricing and packaging
  • Design partnership structure
03

Stack Design

Thoughtful selection of the systems required to support the business now and through Series A, from CRM to enrichment to intent data.

  • CRM selection and setup
  • Enrichment and intent data
  • Sequencing and outbound tooling
  • AI and agentic tooling evaluation
  • A stack that scales through Series A
04

Outbound Engine

Definition of ICP and account tiers, then a more disciplined outbound motion across events, physical gifting, email, and DMs.

  • ICP definition and account tiers
  • Channel mix: events, gifting, email, DMs
  • Sequence and messaging design
  • Pipeline operating cadence
  • Forecasting and reporting
Testimonials

From the People I've Worked With

Alex is a force of nature with deep expertise in both PLG and enterprise sales. She transformed how we run investor calls and built the sales motion for Wonder from scratch. Together we restructured our pitch into a playbook that works, launched our design partner program, and learned the fundamentals of sales properly. I’d recommend working with Alex to any team that would rather learn from her than from their own mistakes.

Aibek Yegemberdin CEO & Founder, Wonder

Alex has been an incredible strategic partner to Chamber. She combines strategic sales leadership with hands-on execution, helping us navigate complex enterprise sales motions, refine our outbound strategy, and sharpen our messaging. Her practical guidance and deep expertise have been instrumental in helping us land customers and build a more repeatable go-to-market motion. I would highly recommend Alex to any startup looking to accelerate customer acquisition and scale revenue efficiently.

Charles Ding CEO & Founder, Chamber

Alex is exceptionally intelligent, highly organized, and thoughtful in her approach to personal and team development. She imparted valuable insights, particularly on leveraging AI to elevate our segment’s performance, her team’s capabilities, her peers, and senior leadership. She expertly navigated intricate, technical enablement for our sales segment (~50 people). Alex is genuinely committed to the professional growth of those around her.

Kay Dyt VP of Sales, Euka AI

Alex is a driven, organized, and caring sales leader. She prioritizes the development of her reps and gives detailed coaching feedback, all while being honest about the expectations that she and the wider org have for each rep. I would very, very, very happily work for Alex again.

Kevin Churchill Enterprise Account Executive

Alex Memmi is one of the sharpest GTM operators I’ve worked with. She has a rare ability to combine strategic thinking with practical execution, especially in fast-moving AI and technology environments. She helped teams navigate change with confidence and consistently elevated how merchants approached technology decisions.

Ranesha Mattu Sales Leader & Former VP of Sales
About

Why People Work With Me

A decade leading sales at Notion, EliseAI, and Shopify.

Founding AE at Notion. Built and led mid-market and enterprise at EliseAI. Most recently a sales leader at Shopify, where I ran the large accounts org and then mid-market. I've been inside orgs from 0-to-1 and from $30M to multi-billion, as first hire, team builder, and senior leader.

When you hire me, I become part of your team, whether that's you and your founding team, your first sales hires, or your existing reps. I audit your motion, custom-build your GTM, and coach through the work that actually moves revenue: outbound, deals, hiring, vendor and tooling selection, and everything in between.

Alex Memmi

Let's Work Together

If you're a founder or CEO trying to figure out sales, whether that's outbound, deals, win rate, hiring, or tooling, let's talk about what's in the way and how I can help.

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