Sales Leadership & Go-to-Market Advisory

I help founders build sales teams that actually scale

From Notion's 2nd NYC hire to Shopify sales leadership—I've scaled teams from Series B to IPO. Now I help founders avoid the costly mistakes I've seen firsthand.

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$10M → $90M ARR Growth in 6 Months
Top 1% Global AE, 3 Years Running
6 Companies Scaled
Services

For Founders Ready to Sell

You've built something people want. Now you need the right people and the right process to take it to market. I help early-stage founders get both right the first time.

Your First Sales Hire

This hire will make or break your early revenue. I help you define exactly who you need, find them, and close them—before you waste six months on the wrong person.

  • Role scoping (AE vs. SDR vs. hybrid)
  • Where to source for your stage
  • Interview process & scorecards
  • Comp structure & offer strategy

Go-to-Market Strategy

Stop guessing who to sell to and how to reach them. I help you define your ICP, build your outbound motion, and create a repeatable sales process from first principles.

  • ICP development & segmentation
  • Outbound strategy & sequencing
  • Sales process design
  • Positioning & messaging
About

Why Founders Work With Me

I was a top-performing rep for years. I moved into leadership because I wanted to help other people win. That's still what drives me.

At Notion, I was the 2nd GTM hire in NYC and worked directly with CEO Ivan Zhao. One of my hires became Notion's top performer, the youngest commercial manager to lead a team of 8, and left to become a founding AE at Gamma.

At EliseAI, I oversaw all Mid-Market and Enterprise AEs and established the AM function, reporting to the CRO. My team drove $10M in new ARR while the company scaled to $90M. One of my hires is now a top performer who just moved up-segment.

At Shopify, I led the first Large Accounts retail acquisition team, scaling quota from $40M to $200M year-over-year. I built the team from scratch, stood up an outbound motion, and partnered with marketing to build pipeline. Three of my hires became top performers—including one rep who hit 300%+ of her ramp target and finished as a top performer company-wide. I recently moved to Mid-Market to replicate the playbook.

I've built in PLG at Notion, AI at EliseAI, and now payments and agentic commerce at Shopify. Earlier in my career, I was promoted 5x in 5 years at LinkedIn and earned President's Club at InVision.

Notion Notion
EliseAI EliseAI
Shopify Shopify
LinkedIn LinkedIn
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$10M → $90M ARR

Scaled EliseAI revenue in 6 months

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2-Month Ramp Reduction

Rebuilt onboarding to accelerate new hire productivity

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$500K Churn Saved

Redesigned pilot process to improve conversion

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5x Promoted in 5 Years

SDR to Enterprise AE at LinkedIn

Advisory

Currently Working With

Valley

Outbound automation platform

Rachel Simone

Interior design project management software

Ready to Build Your Sales Engine?

Let's talk about where you are, where you want to go, and whether I can help you get there faster.

Book a 30-Minute Call Connect on LinkedIn